Video rental stores are almost a thing of the past; with the once-booming blockbuster peaking at 9,000 stores worldwide, it is now down to just one outlet, which can be found in Bend, Oregon. However, this is not the end of video rental as a group of movie enthusiasts have vowed to bring back their local store.
The residents deeply believe of Baltimore in the US state of Maryland that we are at risk of losing something special in the era of streaming services, such as Netflix and Amazon Prime. Although, today’s teenagers deem video stores ancient history and streaming sites the voice of the future!
Eric Hatch, the founder of Beyond video, says:
‘People are really reigniting the pleasure of browsing with physical items and not staring at a screen, not hunched over, scrolling, clicking, there’s something that feels kind of deadening and stultifying about that experience, I think.’
Just six months after opening, the store now blusters a collection of more than 12,000 titles on VHS, DVD and Blu-ray!
Consumers are paying a monthly fee of $16 US dollars and £9.99 in England for a premium subscription to Netflix. In comparison to $20 to rent new releases and classics, many of them are donated worldwide. Although streaming services offer a user experience that’s faster and more intelligent than flipping through piles of DVDs but does it really compare to the excitement of finally finding that one movie you’ve adored since you were young?
Blake Morgan, a customer experience futurist, believes:
‘The power of data, machine learning and AI has allowed companies like Netflix to tailor the content, to find content that every individual user will love because their research and data shows that individuals watch really eclectic stuff.’
Still, the older generation never felt that online streaming could truly replace an old school video store. Beyond video is confident that the new generation means video rental stores do have a future, even if they are up against billion-dollar streaming heroes!
What are your thoughts on the debate of streaming services vs DVDs?